YouTube celebrates 2023 grantees of Black Voices Fund initiative

YouTube has reaffirmed its commitment to amplifying Black voices in Africa with a two-day event in Nairobi, Kenya to celebrate the 2023 YouTube Black Voices Fund grantees.

The event served as a platform to celebrate the 2023 YouTube Black Voices Fund grantees while fostering connections, networking, and collaboration among creators.

Over 100 Black creators from around the world took part in the celebrations in Kenya, which also highlighted the impact that the YouTube Black Voices Fund has had since its launch.

READ: Pregnant YouTube Star, Nicole Thea Dies At Age Of 24 Along With Her Unborn Son, Reign

The Black Voices Fund was launched by Youtube in 2020, as a commitment to supporting and amplifying Black creators with access to the funding and resources needed to thrive. The fund was invested in talents and presenting fresh narratives that emphasize the intellectual power and authenticity of Black voices, the programme has helped over 500 creators and artists grow their channels and their audiences.

The #YouTubeBlack Voices Fund has been an opportunity to both celebrate and cultivate Black artistry around the world and forms part of the platform’s commitment to supporting Africa’s creative ecosystem. YouTube plays an essential role in the discovery and development of African culture and the fund takes this a step further by equipping up-and-coming Black creators, artists, songwriters and producers with the resources to succeed on its platform.

“When we announced the $100 million fund to amplify Black and African voices and perspectives on our platform, we wanted to create a space where Black people can share their own stories, in their own voices, with the world. The fund has, in many ways, created opportunities to amplify, celebrate and cultivate Black artistry for a global audience, ” says YouTube Managing Director of Emerging Markets, EMEA, Alex Okosi.

Nigerian creator Osereme Egbor of Styleby Reme while speaking about her experience as a recipient of the 2023 BVF said:

“Being a part of the BVF programme Class of 2023 has literally changed my life. I moved from creating content in a room that I used to share with my sister, to getting my own space. I was also able to get better filming equipment like ring lights and tripods, I needed to increase the quality of my videos,”

READ: Six-Year-Old YouTube Star, Boram Ki Buys $8 Million 5-Storey Building [Photos]

In addition to funding, creators also received one-on-one mentorship and classes on how to grow their revenue.

Kenyan creator Wongel Zelalem said the classes were very helpful adding, “I was given a strategic manager who was dedicated to helping me and giving me solutions to my problems. That was something that I didn’t know I needed in my life”.

South African creator Thato Rampedi says “YouTube Black has taught me a whole lot of things about how to be a really good creator”.

The growth of these creator channels has been tangible on the continent. YouTube data as of December 2022 shows that in South Africa, the number of YouTube channels making 100k or more in revenue (ZAR) has increased by over 30 percent year on year.

In Nigeria, the percentage of YouTube channels making 100k or more in revenue (NGN) increased by over 15 percent, year on year; while in Kenya, the number of YouTube channels making 100k or more in revenue (KES) has increased by over 25 percent.

READ: Lloyd Cafe Cadena cause of death: – YouTube Star Dies at 26

In addition, in Nigeria, over 45 channels have more than 1 million subscribers, an increase of more than 50 percent, year on year. In South Africa, 25 channels reached the 1 million subscriber mark, an increase of over 30 percent, year on year, while in Kenya, over 14 channels have more than 1 million subscribers, an increase of more than 110 percent.

Beyond the Black Voices Fund, YouTube is committed to continuing to prioritize and centre Black creators, artists and content through programs, initiatives and improvements to the platform.

“We’re committed to ensuring that Black creators from Africa and around the world find a home on YouTube, and we are investing in strategic partnerships with culturally relevant organisations to ensure that we are able to reach and help even more creators and artists,” Okosi says.

Recall that few weeks ago, Nollywood stars, creators, and members of the creative community gathered together at a YouTube event titled “Celebration of Nollywood on Africa Day”. This event celebrated the enchanting world of Nollywood and marked the significant contributions of African storytelling through cinema, paying tribute to the creators who bring these narratives to life.

READ MORE: YouTube Honors Nollywood and African Storytelling on Africa Day