Skin-care company, Nivea, recently released a print ad that caused such an outrage in the African American community. The ad shows an African American man preparing to toss a decapitated head with an afro-style haircut. The ad copy reads: “Re-Civilize Yourself.” So, they are basically saying that afros aren’t civilized?
Nivea has since taken down the ad and issued an apology via Facebook, where they got most of the backlash. Their statement reads:
“Thank you for caring enough to give us your feedback about the recent ‘Re-civilized’ Nivea for Men ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”
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